Franchise - Frequently Asked Q's
1. WHAT MAKES FELDMAN'S WRONG WAY DINER FRANCHISE OPPORTUNITY UNIQUE?
In a word - FUN! FELDMAN'S WRONG WAY DINER has developed what is clearly a market leading experience. We serve a broad mix of guests.All who demand high quality,freshly prepared food, coupled with a festive dining experience.
2. WHAT ARE THE STEPS INVOLVED IN OBTAINING A FELDMAN'S WRONG WAY DINER?
If, after examining the material on this website, you are interested in becoming a franchisee, please complete and the Application for Consideration. After we receive your response and asses your qualifications,you will be contacted to arrange a meeting.
3. HOW LARGE IS THE TOTAL INVESTMENT REQUIRED?
It is anticipated that in establishing and constructing a FELDMAN'S franchise the franchisee should expect to make a capital investment of approximately $250-$600,000 excluding land and building. There are many variables involved such as local building codes, contractor charges, landlord contributions, market conditions,etc.
4. HOW MUCH IS THE FRANCHISE FEE AND ROYALTIES?
The franchise fee is $25,000. The royalty percentage is 4% of gross sales.
5. HOW MUCH IS THE LENGTH OF THE FRANCHISE AGREEMENT?
Ten (10) years with options for renewals.
6. WHAT KIND OF FRANCHISE IS AVAILABLE?
Both individual Franchise for single locations and development contracts for multiple units in selected areas are available. Such contracts are individually negotiated for your territorial needs.
7. AM I GIVEN TERRITORIAL PROTECTION?
Yes. We establish a marketing territory, adjusted to market conditions and population density surrounding your location, within which no other FELDMAN'S will be developed.
8. HOW IS THE ADVERTISING HANDLED?
Each Franchisee is responsible for his own local advertising program. However, the franchisee must spend 2% of gross sales on advertising.
9. WHAT IS THE TIPICAL SIZE AND RENT OF A FELDMAN'S?
The typical size varies 4,500 to 6,500 square feet. Rent may vary from $5,000-$20,000 per month, depending upon the premises size and market conditions.
10. DO I RECEIVE TRAINING BY FELDMAN'S WRONG WAY DINER?
Franchisees, and their designate managers must attend and successfully complete the training program conducted at a designated FELDMAN'S. The cost of this initial traing is included in your initial Franchise fee. Franchisees pay their own costs of transportation, lodging and meals.
11. HOW MANY MANAGERS AND HOURLY EMPLOYEES WILL I NEED?
You will need 4 to 5 managers depending on their experience and size of the store. You will need 50 to 75 full and part-time employees.
12. DO I RECEIVE ASSISTANCE IN OPENING MY FELDMAN'S WRONG WAY DINER?
Yes. In addition to your training period, Operations Specialists and opening teams will work with you in your unit at the time your unit opens.
13. DO I HAVE TO RUN THE RESTAURANT?
No, but either you or a very responsible manager should spend about fifty hours a week in the restaurant. An owner-operated restaurant has a greater opportunity for success.
14. WHAT DOES MY FRANCHISE FEE COVER?
The fee secures the right to own and operate a FELDMAN'S unit in a protected territory, and the use of our name, trademarks, recipes, distinctive decor, and manner of doing business. We assist you in restaurant design, site selection, training, lines of supply and proprietary recipes and procedures.